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NeuroSelling · NLP sales training

Handle more challenging sales conversations.

You have been selling for two to three years or more, already handle sales calls and want to advance your skills with NLP selling techniques.

US$488 per person · Online programme
SST 8% will apply.

Included in this online fee

24 hours of live teaching, e-learning, recordings, peer and AI practice, and a copy of NeuroSelling. Trainer feedback in group chats within three working days.

E-learning, recordings, AI practice and feedback stay available until six months after completion.

Two-day public intensive: RM1,988 per person + 8% SST. See 2027 dates and details

Join the NeuroSelling online interest list

Online dates: to be scheduled. Public intensive dates are listed below. Enquire through WhatsApp or email; your place is reserved only after booking is confirmed.

Public programme
12 weekly sessions × 2 hours · Live online
In-house option
Three days
Online group size
Maximum 35 participants
Session-by-session outline2027 datesFormats and feesCompare programmes
Watch earlier participant feedback

From earlier sales training, including Sales TITAN, the predecessor to Sales Ready. These are not testimonials from current PACE, ALPHA or NeuroSelling cohorts.

Jacksion

Open video file · 0:26

Read transcript

Captions and transcript are automatically generated and may contain errors.

Hi, this is Jacksion Yang.

I've just attended Sales TITAN.

Learned a lot and I'm really looking forward to implement one of the

strategies that Soo Hoo shared with me.

And I believe this is going to easily double our business volume.

In fact, I've been thinking about sending my whole team to attend Sales

TITAN as well.

So if you've always wanted to double your business or grow your business,

then I would highly recommend Sales TITAN.

Jacksion plans to apply a strategy from the training and is considering it for his team.

Sales TITAN participant

Browse all earlier participant feedback ↗

Plan your training

2027 training dates

Choose a date to enquire. Your place is reserved only after booking is confirmed.

ALPHA Online and NeuroSelling Online: To be scheduled.

Confirm the session time in your local time zone before booking. In-house dates are arranged with your company.

Who this course is for

Is NeuroSelling right for you?

You have been selling for two to three years or more, already handle sales calls and want to advance your skills with NLP selling techniques.

Advanced selling skills with NLP, supported by learning-platform access.

Focus

Advanced selling skills with NLP

Build on your existing sales experience with NLP rapport techniques, the Meta Model, anchoring, values and language patterns.

Session by session

Your twelve-week NeuroSelling progression.

Each week is a two-hour live online session with a lesson, practice and open Q&A. Open a session to see the exercise and what you take away.

Session 1The foundations of NLP in sales
Skill
Connect NLP principles with the thoughts, language and behaviours you bring to a sales conversation.
Exercise
Sales Outcomes Compass: review three recent conversations, their intended outcomes and one alternative approach.
Takeaway
A baseline of your current habits and one specific skill to improve.
Session 2Rapport and connection
Skill
Practise matching, mirroring and pacing while noticing the buyer’s verbal and non-verbal responses.
Exercise
Rapport in Action: work with a partner on posture, tone and pace, then ask how the conversation felt.
Takeaway
A rapport practice plan based on observed responses and partner feedback.
Session 3Vision to Victory
Skill
Set a clear conversation outcome and use mental rehearsal to prepare your approach.
Exercise
Future Sales Success: rehearse an upcoming conversation and identify the actions needed for your intended outcome.
Takeaway
A preparation plan for an upcoming buyer conversation.
Session 4Speaking the client’s language
Skill
Explore visual, auditory and kinesthetic language and practise adapting your explanation to the buyer’s words.
Exercise
Find Their Language: review a recent interaction and rewrite your message using the buyer’s own sensory language.
Takeaway
Alternative ways to explain your offer, ready to test for clarity with the buyer.
Session 5Decision filters and deeper motivation
Skill
Use NLP meta programs to explore how a buyer compares options and approaches a decision.
Exercise
Decision Filters in Action: examine a past interaction, identify a possible decision filter and plan questions to check it.
Takeaway
Questions to test your interpretation of what motivates the buyer.
Session 6Anchoring emotional impact
Skill
Practise NLP anchoring to recall a useful state of confidence before a demanding conversation.
Exercise
Trigger the State: recall a moment of sales success and connect that state to a gesture or phrase.
Takeaway
A personal preparation cue to practise before presentations or negotiations.
Session 7Values that drive decisions
Skill
Ask what matters to the buyer and connect your solution to those stated priorities.
Exercise
Value Match: review a buyer interaction and practise explaining your offer in terms of the values they expressed.
Takeaway
A value-based explanation grounded in the buyer’s priorities.
Session 8Precision questions and reframing
Skill
Use the Meta Model and NLP language patterns to clarify broad statements and explore another perspective.
Exercise
Take a vague buyer concern, ask for specifics and practise a reframe that preserves the buyer’s meaning.
Takeaway
A set of precise questions and alternative responses to practise.
Session 9Stories and metaphors that sell
Skill
Explain a complex offer through a short story or metaphor that makes its value easier to understand.
Exercise
Story to Sell: create a story for your product or service, test it with a partner and revise it using their feedback.
Takeaway
A short sales story and notes on what your partner understood.
Session 10Handling objections with NLP
Skill
Use precision questions and reframing to explore the concern behind an objection.
Exercise
Objection Reframe: role-play a common objection, clarify the barrier and try a response matched to it.
Takeaway
An objection-response practice sheet for your sales situations.
Session 11Closing with precision
Skill
Combine rapport, values, precise language and NLP closing techniques to agree a clear next step.
Exercise
Continue the objection role-play through to a decision, checking what the buyer needs before committing.
Takeaway
A closing conversation you can adapt to the buyer’s decision process.
Session 12Integration and the future of NLP in sales
Skill
Combine the techniques, review changing buyer behaviour and choose how to keep practising.
Exercise
Future Sales Blueprint: create a 90-day action plan for applying three NLP techniques in your daily work.
Takeaway
Your 90-day practice plan, with specific actions and review points.

Formats and booking

Choose how you learn.

Currency is shown beside each fee. Public intensives are priced in Malaysian ringgit (RM); other listed formats are in USD. SST 8% will apply.

Who teaches these programmes? Soo Hoo, Patrick Ooi, Khairul Mazlan, Daniel Zadkiel, Zahir Danial and Kuang Lee. All six trainers teach PACE, ALPHA and NeuroSelling. Your trainer is assigned according to schedule and availability.

Meet the trainers and view their profiles ↗

Twelve-week online programme

12 weekly sessions × 2 hours · 24 hours of live online training. Maximum 35 participants.

  • Self-paced e-learning and session recordings. Missing one or all weekly live classes does not forfeit your booking.
  • Practice at your own pace with peers and AI role-play scenarios.
  • Trainer feedback through group chats within three working days.
  • E-learning, recordings, AI practice and trainer feedback remain available until six months after programme completion.

A copy of NeuroSelling is included.

US$488 per person

SST 8% will apply.

Online dates: to be scheduled. Send an interest-list request to hear about the next online intake. No payment is required to enquire.

Trainer assigned according to schedule and availability.

Join the NeuroSelling online interest list

Three-day in-house intensive

Three days, maximum 25 participants.

Includes a workbook, a trainer, one support crew member and six months of access to class notes via Google Notebook after training. Post-training support is limited to class notes; ongoing trainer feedback and AI practice are not included.

A copy of NeuroSelling is included.

US$5,298 per group

SST 8% will apply.

Venue, meals, trainer travel and accommodation are paid separately by the client.

Your assigned trainer will be confirmed in the proposal, according to schedule and availability.

Request an in-house proposal

Two-day public intensive

Two days. Maximum 50 participants. Includes a workbook, e-learning, recordings, AI practice and trainer feedback in group chats within three working days, until six months after completion. Meals are not included.

RM1,988 per person + 8% SST
RM2,147.04 including 8% SST.

25–26 January; 24–25 May; 23–24 August; 25–26 October 2027. 9 am–5 pm daily (Malaysia time, UTC+8). Confirm the venue before booking.

Enquire about the public intensive

Public-course terms: participant cancellations are non-refundable, subject to applicable legal rights. From the third postponement onward, if the revised date is unsuitable for you, you may choose a refund. Read the cancellation and transfer terms.

Compare ALPHA and NeuroSelling with a worked practice example ↗

NeuroSelling certification

Certified NLP Sales Professional (NFNLP).

Demonstrate what you have learned

Pass both a written assessment and a role-play with the trainers. The same requirements apply to live and recording-only participants.

Free retakes until you pass

If you do not pass either assessment, you can retake it free of charge, with no limit on attempts, until you pass. Ask for the pass criteria and assessment schedule before enrolling.

Before you decide

Ask about the details that matter.

What does NLP sales training cover?

NeuroSelling teaches Neuro-Linguistic Programming techniques for rapport, buyer motivation, reframing, storytelling and closing. Participants practise matching, pacing, anchoring and questions about a buyer’s values and decision criteria. It is intended for sellers with two to three years or more of experience.

How much does online NeuroSelling cost, and how long is it?

The fee is US$488 per person before SST; SST 8% will apply. There are 12 weekly two-hour sessions, giving 24 live hours. The online programme includes e-learning, recordings, peer and AI practice, a copy of NeuroSelling and group-chat trainer feedback, with access and feedback until six months after completion.

How much is the two-day public intensive?

RM1,988 per person plus 8% SST; RM2,147.04 including 8% SST. Both days run 9 am–5 pm Malaysia time (UTC+8). This fee is for the public intensive; online and in-house formats have separate fees.

Can I attend from Malaysia, Singapore or elsewhere in Southeast Asia?

Yes. You can enquire about live online training from Malaysia, Singapore, Thailand, Indonesia, Vietnam and Cambodia. Training is in English. ALPHA and NeuroSelling online dates are to be scheduled; confirm the session time in your local time zone before booking.

Does NeuroSelling guarantee a sale?

No. The course focuses on communication practice. Customers make their own decisions, and sales results also depend on the offer, timing and customer needs.

What language is used?

Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay.

Is a book included?

Yes. A copy of NeuroSelling is included. Confirm the print or digital format before booking.

When is the next intake?

The 2027 public intensive dates are 25–26 January; 24–25 May; 23–24 August; 25–26 October. Online dates are to be scheduled. In-house dates are arranged with your company.

Is this programme HRD Corp claimable?

HRD Corp submission is planned once the website is ready. Programme approval has not yet been obtained. Ask us to confirm claimability before booking.

Is there a certificate?

To earn Certified NLP Sales Professional (NFNLP), you must pass both a written assessment and a role-play with the trainers. This applies whether you attend live or learn through recordings. If you do not pass either assessment, you can retake it free of charge, with no limit on attempts, until you pass. Ask for the pass criteria and assessment schedule before enrolling.

Join the NeuroSelling online interest list