ALPHA / The foundation of our sales methodology
Build a clear structure for your sales calls.
ALPHA is the foundation of our sales methodology. Learn to understand the customer’s needs, explain your offer and agree what happens next.
Ask about ALPHAHow you will learn
Practise sales conversations.
Language and practice
Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay.
Programme details
Each programme includes a copy of the relevant book. Dates, duration, fees and whether sessions are online or in person will be confirmed before you book.
Who this course is for
Is ALPHA right for you?
You get conversations but lose direction, start presenting too soon or leave without agreeing a next step.
Focus
A clear structure for a sales call
Use ALPHA during the sales call, from asking questions to agreeing a next step.
What you will practise
Bring a real sales conversation.
- Prepare questions to understand the customer’s situation.
- Connect your explanation to what the customer has said.
- Agree who will do what and by when.
Use examples from your own sales conversations during practice and role play.
Try this now
One conversation. One useful change.
A customer asks, “Can you send me a proposal?” Before you say yes, ask what the proposal needs to help them decide.
Use your own words and listen to the customer’s answer.Before you decide
Ask about the details that matter.
How does ALPHA fit within L-CAPS?
ALPHA is the process used within a sales call. L-CAPS covers the full sales journey: Leads, Calls, Appointments, Presentations and Sales.
What language is used?
Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay.
Is a book included?
Yes. Participants receive a copy of the relevant book when they sign up for the programme.
Who teaches the programme?
Soo Hoo and Patrick Ooi both teach PACE, ALPHA and NeuroSelling, alternating depending on availability.
When is the next intake?
Dates and time zones are not published yet. Include your preferred timing and location in your enquiry.
What does it cost?
A copy of the relevant book is included when you sign up. Ask for the programme fee, other inclusions and applicable terms before booking.
Is there a certificate?
Certification details are available by enquiry. If certification matters to you, ask about the issuer, assessment and any additional fee.