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ALPHA · Sales training for beginners

Build a clear structure for your sales calls.

You have not sold before, or have less than three years of sales experience and want a clear foundation for your calls.

US$188 per person · Online programme
SST 8% will apply.

Included in this online fee

16 hours of live teaching, e-learning, recordings, peer and AI practice, and a relevant book. Trainer feedback in group chats within three working days.

E-learning, recordings, AI practice and feedback stay available until six months after completion.

Two-day public intensive: RM988 per person + 8% SST. See 2027 dates and details

Join the ALPHA online interest list

Online dates: to be scheduled. Public intensive dates are listed below. Enquire through WhatsApp or email; your place is reserved only after booking is confirmed.

Public programme
8 weekly sessions × 2 hours · Live online
In-house option
Two days
Online group size
Maximum 35 participants
Session-by-session outline2027 datesFormats and feesCompare programmes
Watch earlier participant feedback

From earlier sales training, including Sales TITAN, the predecessor to Sales Ready. These are not testimonials from current PACE, ALPHA or NeuroSelling cohorts.

Jacksion

Open video file · 0:26

Read transcript

Captions and transcript are automatically generated and may contain errors.

Hi, this is Jacksion Yang.

I've just attended Sales TITAN.

Learned a lot and I'm really looking forward to implement one of the

strategies that Soo Hoo shared with me.

And I believe this is going to easily double our business volume.

In fact, I've been thinking about sending my whole team to attend Sales

TITAN as well.

So if you've always wanted to double your business or grow your business,

then I would highly recommend Sales TITAN.

Jacksion plans to apply a strategy from the training and is considering it for his team.

Sales TITAN participant

Browse all earlier participant feedback ↗

Plan your training

2027 training dates

Choose a date to enquire. Your place is reserved only after booking is confirmed.

ALPHA Public Intensive

Two days · 9 am–5 pm daily (Malaysia time, UTC+8). Confirm the venue before booking.

RM988 per person + 8% SST
RM1,067.04 including 8% SST.

Confirm group size and inclusions before booking.

ALPHA Online and NeuroSelling Online: To be scheduled.

Confirm the session time in your local time zone before booking. In-house dates are arranged with your company.

Who this course is for

Is ALPHA right for you?

You have not sold before, or have less than three years of sales experience and want a clear foundation for your calls.

A foundation for structuring the conversation within a sales call.

Focus

A clear structure for a sales call

Use ALPHA during the sales call, from asking questions to agreeing a next step.

Session by session

Your eight-week ALPHA progression.

Each week is a two-hour live online session with a lesson, practice and open Q&A. Open a session to see the exercise and what you take away.

Session 1Why buyers buy
Skill
Understand wants versus needs, and how ALPHA and AIDA guide a sales conversation.
Exercise
Choose your offer, list the buyer’s practical needs and personal wants, then map the conversation to ALPHA and AIDA.
Takeaway
A buyer-motivation map and a first outline for your sales call.
Session 2Attract: powerful hooklines
Skill
Open with a hookline that connects your offer to a buyer’s concern or desired result.
Exercise
Write three hooklines for your offer and practise delivering them to a partner.
Takeaway
A clear opening line to test in your next conversation.
Session 3Leverage: pain and pleasure
Skill
Ask questions that uncover what a buyer wants to avoid and what they want to achieve.
Exercise
Role-play a discovery conversation, asking about both the current difficulty and the desired outcome.
Takeaway
A set of questions to uncover pain and pleasure before presenting.
Session 4Leverage: four steps to influence
Skill
Apply the four-step influence process within the Leverage stage.
Exercise
Work through the four steps in a buyer conversation, then review where the conversation needs more clarity.
Takeaway
A practice script for the four steps, adapted to your offer.
Session 5Present: features, advantages and benefits
Skill
Explain how a product feature creates an advantage and a benefit relevant to the buyer.
Exercise
Turn three features of your offer into feature–advantage–benefit explanations linked to the buyer’s needs.
Takeaway
Three buyer-relevant explanations of your offer’s value.
Session 6Present: five-minute and three-minute presentations
Skill
Present your offer clearly within five minutes, then keep the essential message in three.
Exercise
Deliver both versions, using feedback to remove detail that does not help the buyer decide.
Takeaway
A five-minute presentation and a concise three-minute version.
Session 7Handle: objection types and 3F
Skill
Recognise different types of objections and practise the 3F response technique.
Exercise
Bring common objections from your sales conversations and rehearse a 3F response with a partner.
Takeaway
Responses to your common objections, written in your own words.
Session 8Action: impulse factors and the ABC of closing
Skill
Use impulse factors and the ABC of closing to ask for a decision and agree the next step.
Exercise
Run a complete ALPHA conversation and practise closing with an appropriate next-step request.
Takeaway
A complete ALPHA call outline and a clear closing question.

Formats and booking

Choose how you learn.

Currency is shown beside each fee. Public intensives are priced in Malaysian ringgit (RM); other listed formats are in USD. SST 8% will apply.

Who teaches these programmes? Soo Hoo, Patrick Ooi, Khairul Mazlan, Daniel Zadkiel, Zahir Danial and Kuang Lee. All six trainers teach PACE, ALPHA and NeuroSelling. Your trainer is assigned according to schedule and availability.

Meet the trainers and view their profiles ↗

Eight-week online programme

8 weekly sessions × 2 hours · 16 hours of live online training. Maximum 35 participants.

  • Self-paced e-learning and session recordings. Missing one or all weekly live classes does not forfeit your booking.
  • Practice at your own pace with peers and AI role-play scenarios.
  • Trainer feedback through group chats within three working days.
  • E-learning, recordings, AI practice and trainer feedback remain available until six months after programme completion.

A copy of the relevant book is included.

US$188 per person

SST 8% will apply.

Online dates: to be scheduled. Send an interest-list request to hear about the next online intake. No payment is required to enquire.

Trainer assigned according to schedule and availability.

Join the ALPHA online interest list

Two-day in-house intensive

Two days, maximum 25 participants.

Includes a workbook, a trainer, one support crew member and six months of access to class notes via Google Notebook after training. Post-training support is limited to class notes; ongoing trainer feedback and AI practice are not included.

A copy of the relevant book is included.

US$3,528 per group

SST 8% will apply.

Venue, meals, trainer travel and accommodation are paid separately by the client.

Your assigned trainer will be confirmed in the proposal, according to schedule and availability.

Request an in-house proposal

Two-day public intensive

Practise the ALPHA sales-call process over two days.

26–27 April; 8–9 November 2027.

9 am–5 pm daily (Malaysia time, UTC+8). Confirm group size, inclusions and venue before booking.

RM988 per person + 8% SST
RM1,067.04 including 8% SST.

Enquire about the public intensive

Public ALPHA-based intensive · RiseUp Asia

Sales Ready

Two training days followed by 90 days of implementation, WhatsApp peer coaching and three four-hour hybrid group coaching sessions around days 30, 60 and 90. Choose in person or online for each coaching session. Day 90 includes graduation.

15–16 February and 1–2 July 2027 · US$488
Including taxes. Facilitated by Soo Hoo.

The two training days are in Kuala Lumpur, 9 am–9 pm and may finish later. The 12 coaching hours are additional; exact coaching dates and times are agreed with the cohort.

See event details and registration enquiry ↗

Public-course terms: participant cancellations are non-refundable, subject to applicable legal rights. From the third postponement onward, if the revised date is unsuitable for you, you may choose a refund. Read the cancellation and transfer terms.

Compare ALPHA and NeuroSelling with a worked practice example ↗

Before you decide

Ask about the details that matter.

Is ALPHA suitable if I have never worked in sales?

Yes. ALPHA is for people who are new to selling or have under three years of sales experience. You practise structuring a call, asking questions, presenting value, handling objections and agreeing a next action.

How much does the online ALPHA course cost, and how long is it?

The fee is US$188 per person before SST; SST 8% will apply. The programme has eight weekly two-hour sessions, giving 16 live hours. E-learning, recordings, peer and AI practice, and group-chat trainer feedback remain available until six months after completion.

How much is the two-day public intensive?

RM988 per person plus 8% SST; RM1,067.04 including 8% SST. Both days run 9 am–5 pm Malaysia time (UTC+8). This fee is for the public intensive; online and in-house formats have separate fees.

Can I attend from Malaysia, Singapore or elsewhere in Southeast Asia?

Yes. You can enquire about live online training from Malaysia, Singapore, Thailand, Indonesia, Vietnam and Cambodia. Training is in English. ALPHA and NeuroSelling online dates are to be scheduled; confirm the session time in your local time zone before booking.

How does ALPHA fit within L-CAPS?

ALPHA is the process used within a sales call. L-CAPS covers the full sales journey: Leads, Calls, Appointments, Presentations and Sales.

What language is used?

Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay.

Is a book included?

Yes. A relevant book is included. Confirm the title and print or digital format before booking.

When is the next intake?

The 2027 public intensive dates are 26–27 April; 8–9 November. Online dates are to be scheduled. In-house dates are arranged with your company.

Is this programme HRD Corp claimable?

HRD Corp submission is planned once the website is ready. Programme approval has not yet been obtained. Ask us to confirm claimability before booking.

Is there a certificate?

Certificate arrangements have not been confirmed. Check the issuer, completion or assessment requirements and any separate fee before booking.

Join the ALPHA online interest list