Understand your selling habits
PACE
Understand your selling habits and adapt how you communicate with different customers.
- Public two-hour programme
- In-house four-hour workshop
US$8 per person
Public workshop · SST 8% will apply.
Asia Pacific Sales Academy
Ask better questions, explain your offer clearly and respond when customers are unsure. Practise the sales situations you face at work.
Live online programmes · Public intensives · In-house training
Lessons, role play and open Q&A
Taught in English · Practise in other languages
Choose your programme
Understand your selling habits
Understand your selling habits and adapt how you communicate with different customers.
US$8 per person
Public workshop · SST 8% will apply.
Sales foundations · New sellers and under three years’ experience
New to selling, or selling for less than three years? Learn a repeatable sales-call process: attract attention, uncover motivation, present value, handle objections and ask for action.
US$188 per person
Public online programme · SST 8% will apply.
Two-day public intensive: RM988 per person + 8% SST.
Explore ALPHA ↗Advanced selling skills with NLP
For salespeople with two to three years or more of experience who want to take their selling further. Develop advanced Neuro-Linguistic Programming (NLP) techniques for rapport, buyer motivation, reframing, storytelling and closing.
US$488 per person
Public online programme · SST 8% will apply.
Two-day public intensive: RM1,988 per person + 8% SST.
Explore NeuroSelling ↗Public ALPHA-based intensive · RiseUp Asia
Two training days followed by 90 days of implementation, WhatsApp peer coaching and three four-hour hybrid group coaching sessions around days 30, 60 and 90. Choose in person or online for each coaching session. Day 90 includes graduation.
15–16 February and 1–2 July 2027 · US$488
Including taxes. Facilitated by Soo Hoo.
The two training days are in Kuala Lumpur, 9 am–9 pm and may finish later. The 12 coaching hours are additional; exact coaching dates and times are agreed with the cohort.
See event details and registration enquiry ↗Video testimonials
Feedback from earlier sales training. The current programmes build on similar training, with added support such as post-programme review using AI scripts. There are no testimonials from the current cohorts yet. Videos labelled Sales TITAN refer to that programme, the predecessor to Sales Ready.
Open video file · 3:14
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Hi, everyone. My name is Vincent Wong. I am an insurance agent
I would like to take this opportunity to thanks coach Su-Hoo. I
Did attend his boot camp
I learned a lot. I I would say I learned too much from
this boot camp
Whatever he take, whatever he teach
okay whatever he shared is really helped me a lot
in my career okay the thing
that most inspired me or to push me forward is he wire
a game wire a small
game he did let me know that for whatever success okay
there is no shortcut you
need to put in your 200% of effort okay
there's no shortcut you don't try to
cheat you don't try to skip any steps but
just do it with your extra efforts
if you would like to be successful and of course I think one
another thing is
which helped me a lot in my career is you need to continue to
ask your client the same questions
for several times before you really, really thought
that there is not your right client.
Never give up easily. This did help me a lot because
after the bootcamp,
My service is growth and I would like to say that after
the boot camp and before the graduation I did close the biggest case
in my career life.
I closed a client with a 200
,000 premium of insurance.
That is the biggest case in my career.
I the the the way that one of the the way that I use
is I keep asking the client
give me an opportunity to explain what is the value of
the insurance for him so
finally I successful to close the case back because I didn't give
up easily for
asking so if you're facing any difficulty to carry on your business
if
If you're facing bottleneck, please, please
join the bootcamp.
I assure you, I can say after you join it,
it will definitely, it definitely will help
you to grow your business.
Please join the bootcamp.
Once again, thank you.
Thank you, Coach Soohoo.
And of course, thank you, Union Wealth, to provide this environment
and the bootcamp
tours.
Thank you very much.
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Hi, this is Jacksion Yang.
I've just attended Sales TITAN.
Learned a lot and I'm really looking forward to implement one of the
strategies that Soo Hoo shared with me.
And I believe this is going to easily double our business volume.
In fact, I've been thinking about sending my whole team to attend Sales
TITAN as well.
So if you've always wanted to double your business or grow your business,
then I would highly recommend Sales TITAN.
Jacksion plans to apply a strategy from the training and is considering it for his team.
Sales TITAN participant
Open video file · 0:31
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Okay, I'm Alan and currently I'm attending the Sales TITAN training
sessions for a month.
Now I feel excited and awesome because I can meet a lot of people with high
energy. What I've learned in this program is that don't
believe your mind.
Because your mind's job is for you to survive but not challenge yourself to
your goals. So join us now to connect the like-minded people
together and to face your challenge today.
Alan values meeting motivated peers and challenging himself towards his goals.
Sales TITAN participant
Open video file · 0:27
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Hi everyone, my name is Chinney.
I attended a Sales TITAN training by Abundant Impact.
I learned about lead generation and how to do sales effectively.
I even have step-by-step guidance and coaching along my journey to
ensure I achieve my sales target.
And now, I would like to invite you to come and increase
your sales profit.
Chinney describes learning about lead generation with step-by-step guidance and coaching.
Sales TITAN participant
Open video file · 0:43
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Hi, I'm Hazel.
I never know that attending Soo Hoo's training program was
so powerful.
I feel that he can read our mind and brought
us towards our direction.
One thing I learned from him was that
he can make us make up our mind
and bring us towards our direction.
So, whenever you see his training program, please
sign up.
See you.
Hazel describes gaining direction and help making up her mind.
Open video file · 0:47
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Hello, I'm Edmund.
What happened in this two-day Sales TITAN workshop, which is the
workshop very interactive, and Mr. Soo Hoo did share a
lot of his personal experience and a lot of real-case scenario, which is I
feel that it's very helpful for me, for myself.
so one thing I learned from this two days
workshop which is how do we handle objection
so that I really appreciate I have this
opportunity to attend this two days workshop so
I believe you guys should have
should try and should experience this program thank you
Edmund highlights the interactive practice, real examples and learning to handle objections.
Sales TITAN participant
Open video file · 0:58
Captions and transcript are automatically generated and may contain errors.
Hi, my name is Mandib. I'm a youth leadership coach and trainer.
I've just
landed Suhu's Sales Titan training. It's been an amazing training
and I've learned
so much from it and he's taught us powerful
yet so easy to implement sales
techniques. He has poured us so much of his knowledge and experience
from his
time as one of the most best marketeer, salesman and LP practitioners
in
Malaysia and I definitely feel as an investment that's going to pay
off double triple fold very
very easily and I invite you to go and check it out
attend this training and I guarantee you it's
going to be an investment for you that is going to save you a lot
of time and energy so why do you
want to hit brick walls and when you can leverage the experience
of someone who has done it very
very well. So check it out and you'll definitely benefit a lot from
it.
Open video file · 0:52
Captions and transcript are automatically generated and may contain errors.
Hi, my name is Shiny.
I just want to share.
I've just attended the Soo Hoo Sales TITAN training for two days.
It was awesome because the learnings I get from my
conventional way of selling is totally different.
It really blown my mind.
Very easily that we focus on selling, but we do not understand what the
customer wants to buy.
So that's the best learning that you can learn from Soo Hoo Sales TITAN
because selling is so easy and it's
stress free because you are going to learn a lot of
things about the technique and also most importantly the mindset of why
people are buying from you.
So therefore to come and experience for yourself and you'll see the
difference immediately once you attended Soo Hoo Sales TITAN.
Okay, check it out.
Take care.
Shiny highlights the shift from focusing on selling to understanding what the customer wants to buy.
Sales TITAN participant
Meet the trainers
All six trainers teach PACE, ALPHA and NeuroSelling. Your trainer is assigned according to schedule and availability.

Master Trainer
Banking sales background; co-author of NeuroSelling and Why Buyers Wait.
Read Soo Hoo’s profile ↗
Master Trainer
20+ years in sales; creator of L-CAPS and co-creator of ALPHA.
Read Patrick Ooi’s profile ↗
Lead Trainer
Sales, negotiation and leadership trainer; certified NFNLP Trainer.
Read Khairul Mazlan’s profile ↗Certified Trainer
12+ years in sales and marketing, with training in negotiation and communication.
Read Daniel Zadkiel’s profile ↗Certified Trainer
More than a decade in insurance and real estate sales; uses role play and simulations.
Read Zahir Danial’s profile ↗Associate Trainer
10+ years in frontline sales and team leadership, including Samsung and Tesla.
Read Kuang Lee’s profile ↗Learn across Southeast Asia
Join live online sales training from Malaysia and Singapore, as well as Thailand, Indonesia, Vietnam and Cambodia. Choose ALPHA for sales-call foundations, NeuroSelling for advanced NLP sales skills, or PACE to understand your selling habits.
Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay. See the 2027 public workshop and intensive dates on the programme pages. ALPHA and NeuroSelling online dates are to be scheduled; confirm the session time in your local time zone before booking.
For in-house training, tell us your city, team size and preferred dates. Delivery arrangements, trainer travel, accommodation and other expenses are confirmed in your proposal.
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