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Asia Pacific Sales Academy

Learn practical skills for your next sales conversation.

Ask better questions, explain your offer clearly and respond when customers are unsure. Practise the sales situations you face at work.

Live online programmes · Public intensives · In-house training
Lessons, role play and open Q&A
Taught in English · Practise in other languages

Choose your programme

Practise the skill you need next.

Understand your selling habits

PACE

Understand your selling habits and adapt how you communicate with different customers.

  • Public two-hour programme
  • In-house four-hour workshop

US$8 per person
Public workshop · SST 8% will apply.

Explore PACE ↗

Sales foundations · New sellers and under three years’ experience

ALPHA

New to selling, or selling for less than three years? Learn a repeatable sales-call process: attract attention, uncover motivation, present value, handle objections and ask for action.

  • Eight-week online programme
  • Two-day in-house intensive
  • Two-day public intensive

US$188 per person
Public online programme · SST 8% will apply.

Two-day public intensive: RM988 per person + 8% SST.

Explore ALPHA ↗

Advanced selling skills with NLP

NeuroSelling

For salespeople with two to three years or more of experience who want to take their selling further. Develop advanced Neuro-Linguistic Programming (NLP) techniques for rapport, buyer motivation, reframing, storytelling and closing.

  • Twelve-week online programme
  • Three-day in-house intensive
  • Two-day public intensive

US$488 per person
Public online programme · SST 8% will apply.

Two-day public intensive: RM1,988 per person + 8% SST.

Explore NeuroSelling ↗

Public ALPHA-based intensive · RiseUp Asia

Sales Ready

Two training days followed by 90 days of implementation, WhatsApp peer coaching and three four-hour hybrid group coaching sessions around days 30, 60 and 90. Choose in person or online for each coaching session. Day 90 includes graduation.

15–16 February and 1–2 July 2027 · US$488
Including taxes. Facilitated by Soo Hoo.

The two training days are in Kuala Lumpur, 9 am–9 pm and may finish later. The 12 coaching hours are additional; exact coaching dates and times are agreed with the cohort.

See event details and registration enquiry ↗

Video testimonials

Hear from participants.

Feedback from earlier sales training. The current programmes build on similar training, with added support such as post-programme review using AI scripts. There are no testimonials from the current cohorts yet. Videos labelled Sales TITAN refer to that programme, the predecessor to Sales Ready.

Vansen

Open video file · 3:14

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Captions and transcript are automatically generated and may contain errors.

Hi, everyone. My name is Vincent Wong. I am an insurance agent

I would like to take this opportunity to thanks coach Su-Hoo. I

Did attend his boot camp

I learned a lot. I I would say I learned too much from

this boot camp

Whatever he take, whatever he teach

okay whatever he shared is really helped me a lot

in my career okay the thing

that most inspired me or to push me forward is he wire

a game wire a small

game he did let me know that for whatever success okay

there is no shortcut you

need to put in your 200% of effort okay

there's no shortcut you don't try to

cheat you don't try to skip any steps but

just do it with your extra efforts

if you would like to be successful and of course I think one

another thing is

which helped me a lot in my career is you need to continue to

ask your client the same questions

for several times before you really, really thought

that there is not your right client.

Never give up easily. This did help me a lot because

after the bootcamp,

My service is growth and I would like to say that after

the boot camp and before the graduation I did close the biggest case

in my career life.

I closed a client with a 200

,000 premium of insurance.

That is the biggest case in my career.

I the the the way that one of the the way that I use

is I keep asking the client

give me an opportunity to explain what is the value of

the insurance for him so

finally I successful to close the case back because I didn't give

up easily for

asking so if you're facing any difficulty to carry on your business

if

If you're facing bottleneck, please, please

join the bootcamp.

I assure you, I can say after you join it,

it will definitely, it definitely will help

you to grow your business.

Please join the bootcamp.

Once again, thank you.

Thank you, Coach Soohoo.

And of course, thank you, Union Wealth, to provide this environment

and the bootcamp

tours.

Thank you very much.

Jacksion

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Hi, this is Jacksion Yang.

I've just attended Sales TITAN.

Learned a lot and I'm really looking forward to implement one of the

strategies that Soo Hoo shared with me.

And I believe this is going to easily double our business volume.

In fact, I've been thinking about sending my whole team to attend Sales

TITAN as well.

So if you've always wanted to double your business or grow your business,

then I would highly recommend Sales TITAN.

Jacksion plans to apply a strategy from the training and is considering it for his team.

Sales TITAN participant

Watch six more testimonials

Alan

Open video file · 0:31

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Okay, I'm Alan and currently I'm attending the Sales TITAN training

sessions for a month.

Now I feel excited and awesome because I can meet a lot of people with high

energy. What I've learned in this program is that don't

believe your mind.

Because your mind's job is for you to survive but not challenge yourself to

your goals. So join us now to connect the like-minded people

together and to face your challenge today.

Alan values meeting motivated peers and challenging himself towards his goals.

Sales TITAN participant

Chinney

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Hi everyone, my name is Chinney.

I attended a Sales TITAN training by Abundant Impact.

I learned about lead generation and how to do sales effectively.

I even have step-by-step guidance and coaching along my journey to

ensure I achieve my sales target.

And now, I would like to invite you to come and increase

your sales profit.

Chinney describes learning about lead generation with step-by-step guidance and coaching.

Sales TITAN participant

Hazel

Open video file · 0:43

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Captions and transcript are automatically generated and may contain errors.

Hi, I'm Hazel.

I never know that attending Soo Hoo's training program was

so powerful.

I feel that he can read our mind and brought

us towards our direction.

One thing I learned from him was that

he can make us make up our mind

and bring us towards our direction.

So, whenever you see his training program, please

sign up.

See you.

Hazel describes gaining direction and help making up her mind.

Edmund

Open video file · 0:47

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Captions and transcript are automatically generated and may contain errors.

Hello, I'm Edmund.

What happened in this two-day Sales TITAN workshop, which is the

workshop very interactive, and Mr. Soo Hoo did share a

lot of his personal experience and a lot of real-case scenario, which is I

feel that it's very helpful for me, for myself.

so one thing I learned from this two days

workshop which is how do we handle objection

so that I really appreciate I have this

opportunity to attend this two days workshop so

I believe you guys should have

should try and should experience this program thank you

Edmund highlights the interactive practice, real examples and learning to handle objections.

Sales TITAN participant

Mandeep

Open video file · 0:58

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Captions and transcript are automatically generated and may contain errors.

Hi, my name is Mandib. I'm a youth leadership coach and trainer.

I've just

landed Suhu's Sales Titan training. It's been an amazing training

and I've learned

so much from it and he's taught us powerful

yet so easy to implement sales

techniques. He has poured us so much of his knowledge and experience

from his

time as one of the most best marketeer, salesman and LP practitioners

in

Malaysia and I definitely feel as an investment that's going to pay

off double triple fold very

very easily and I invite you to go and check it out

attend this training and I guarantee you it's

going to be an investment for you that is going to save you a lot

of time and energy so why do you

want to hit brick walls and when you can leverage the experience

of someone who has done it very

very well. So check it out and you'll definitely benefit a lot from

it.

Shiny

Open video file · 0:52

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Captions and transcript are automatically generated and may contain errors.

Hi, my name is Shiny.

I just want to share.

I've just attended the Soo Hoo Sales TITAN training for two days.

It was awesome because the learnings I get from my

conventional way of selling is totally different.

It really blown my mind.

Very easily that we focus on selling, but we do not understand what the

customer wants to buy.

So that's the best learning that you can learn from Soo Hoo Sales TITAN

because selling is so easy and it's

stress free because you are going to learn a lot of

things about the technique and also most importantly the mindset of why

people are buying from you.

So therefore to come and experience for yourself and you'll see the

difference immediately once you attended Soo Hoo Sales TITAN.

Okay, check it out.

Take care.

Shiny highlights the shift from focusing on selling to understanding what the customer wants to buy.

Sales TITAN participant

Meet the trainers

Experience from the sales floor.

All six trainers teach PACE, ALPHA and NeuroSelling. Your trainer is assigned according to schedule and availability.

Learn across Southeast Asia

Sales training for Malaysia, Singapore and beyond.

Join live online sales training from Malaysia and Singapore, as well as Thailand, Indonesia, Vietnam and Cambodia. Choose ALPHA for sales-call foundations, NeuroSelling for advanced NLP sales skills, or PACE to understand your selling habits.

Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay. See the 2027 public workshop and intensive dates on the programme pages. ALPHA and NeuroSelling online dates are to be scheduled; confirm the session time in your local time zone before booking.

For in-house training, tell us your city, team size and preferred dates. Delivery arrangements, trainer travel, accommodation and other expenses are confirmed in your proposal.

Compare courses and fees ↗

Start with your situation

What would make your next sales conversation better?

Tell us where you get stuck. We can help you choose a course and confirm the dates and fees. We reply to enquiries within three working days.

Ask about programmes

Ask us on WhatsApp ↗