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In-house sales training

Practise the conversations your team needs.

Choose a short PACE workshop, build a shared sales-call structure with ALPHA, or develop advanced communication skills with NeuroSelling.

Request an in-house proposal

Choose your programme

Three formats for your team.

Four hours

PACE

You want to understand your own habits and adapt to different customers.

  • Notice how you usually approach a sales conversation.
  • Recognise when to slow down, speed up or give more detail.
  • Choose one skill to practise on your next call.

Four hours, online or in person. Minimum 10 participants.

Includes the assessment and report, company-specific exercises and a team debrief.

A copy of the relevant book is included.

US$48 per person

SST 8% will apply.

Venue, meals, trainer travel and accommodation are paid separately by the client.

Request a PACE proposal

Two days

ALPHA

You have not sold before, or have less than three years of sales experience and want a clear foundation for your calls.

  • Prepare questions to understand the customer’s situation.
  • Connect your explanation to what the customer has said.
  • Agree who will do what and by when.

Two days, maximum 25 participants.

Includes a workbook, a trainer, one support crew member and six months of access to class notes via Google Notebook after training. Post-training support is limited to class notes; ongoing trainer feedback and AI practice are not included.

A copy of the relevant book is included.

US$3,528 per group

SST 8% will apply.

Venue, meals, trainer travel and accommodation are paid separately by the client.

Request a ALPHA proposal

Three days

NeuroSelling

You have been selling for two to three years or more, already handle sales calls and want to advance your skills with NLP selling techniques.

  • Practise NLP matching, pacing and anchoring to prepare and adapt your approach.
  • Explore decision filters and values with precise questions.
  • Use reframing, stories and NLP closing techniques in challenging conversations.

Three days, maximum 25 participants.

Includes a workbook, a trainer, one support crew member and six months of access to class notes via Google Notebook after training. Post-training support is limited to class notes; ongoing trainer feedback and AI practice are not included.

A copy of NeuroSelling is included.

US$5,298 per group

SST 8% will apply.

Venue, meals, trainer travel and accommodation are paid separately by the client.

Request a NeuroSelling proposal

HRD Corp submission is planned once the website is ready. Programme approval has not yet been obtained. Ask us to confirm claimability before booking.

Learn across Southeast Asia

Sales training for Malaysia, Singapore and beyond.

Join live online sales training from Malaysia and Singapore, as well as Thailand, Indonesia, Vietnam and Cambodia. Choose ALPHA for sales-call foundations, NeuroSelling for advanced NLP sales skills, or PACE to understand your selling habits.

Training is delivered in English. You can use other languages during practice and role play. Our trainers are conversant in English, Chinese and Malay. See the 2027 public workshop and intensive dates on the programme pages. ALPHA and NeuroSelling online dates are to be scheduled; confirm the session time in your local time zone before booking.

For in-house training, tell us your city, team size and preferred dates. Delivery arrangements, trainer travel, accommodation and other expenses are confirmed in your proposal.

Compare courses and fees ↗

Plan your training

Tell us what the team needs.

Who teaches these programmes? Soo Hoo, Patrick Ooi, Khairul Mazlan, Daniel Zadkiel, Zahir Danial and Kuang Lee. All six trainers teach PACE, ALPHA and NeuroSelling. Your trainer is assigned according to schedule and availability.

Meet the trainers and view their profiles ↗

Share your company, team size, training need, location and preferred dates. We will arrange a meeting to discuss your team’s needs, then prepare a proposal confirming the trainer, timetable, delivery arrangements, inclusions and fees.

Prepare an in-house enquiry