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For sales leaders

More activity is only useful when you know what to improve.

Start with the stage where your team gets stuck. Then identify the conversation skills and follow-through that need attention.

Discuss your team

A useful training brief

Bring three things to the conversation.

01

The point where deals slow down.

Is the team struggling to get conversations, turn calls into appointments or progress after a presentation?

02

A real example.

Describe a recent conversation without sharing a buyer’s private details. What happened, and what did the salesperson do next?

03

The behaviour you want to see.

Better discovery questions, clearer explanations, stronger next-step agreements or more consistent follow-up.

Make the request specific

What should we know about your team?

Include the team size, roles, sales context, location, preferred dates and the result you want to review after training. The proposal will set out whether training is online or in person, what coaching and materials are included, and how progress will be reviewed.

Prepare a team enquiry

Training and daily work

Connect practice to the next action.

L-CAPS can provide a common language for the sales journey. A CRM can keep people, deals, interactions and tasks visible. Training, coaching and software requirements should be discussed separately so the scope and costs are clear.